Margaret Samahita

Margaret Samahita

Assistant Professor

School of Economics

University College Dublin

About

I am Assistant Professor at the School of Economics, University College Dublin and Research Fellow at the Geary Institute for Public Policy. I hold a PhD in Economics from Lund University.

My research is in behavioural economics, where I use theoretical, empirical and (primarily) experimental methods to study individual decision-making. In particular, I focus on how social image, norms, and beliefs shape behaviour in labour markets and institutional settings.

Contact: margaret.samahita@ucd.ie

CV: [pdf]

Publications

Economics

Samahita, M. (2026). “Luxury beliefs”: Signaling through ideology? Journal of Behavioral and Experimental Economics, 121:102538.

Holm, H. J., Samahita, M., Wengström, E. & van Veldhuizen, R. (2025). Anchoring and subjective belief distributions. Journal of Economic Behavior & Organization, 240:107304.

Lago, M. E., Samahita, M. & Doyle, O. (2025). Unraveling gender norms: Social and personal norms in the preferential promotion of women. Journal of Behavioral and Experimental Economics, 115:102336.

Getik, D., Islam, M. & Samahita, M. (2024). The inelastic demand for affirmative action. European Economic Review, 170:104862. [twitter]

Samahita, M. & Devereux, K. (2024). Are economics conferences gender-neutral? Evidence from Ireland. Oxford Bulletin of Economics and Statistics, 86(1):101-118. [podcast] [twitter]

Devereux, K. & Samahita, M. (2023). Gender, productivity, and promotion in the Irish economics profession. Economics Bulletin, 43(3):1225-1234. [podcast]

Samahita, M. & Holm, H. J. (2023). No mood effects in the field: The case of car inspections. Journal of Economic Psychology, 96:102612. [twitter]

Ek, C. & Samahita, M. (2023). Too much commitment? An online experiment with tempting YouTube content. Journal of Economic Behavior & Organization, 208:21-38. [online appendices] [twitter]

Samahita, M. (2020). Pay-what-you-want in competition. The B.E. Journal of Theoretical Economics, 20(1):20180063. [pdf]

Holm, H. J. & Samahita, M. (2018). Curating social image: Experimental evidence on the value of actions and selfies. Journal of Economic Behavior & Organization, 148:83-104. [radio]

Samahita, M. (2017). Venting and gossiping in conflicts: Verbal expression in ultimatum games. Journal of Behavioral and Experimental Economics, 67:111-121.

Kahsay, G. A. & Samahita, M. (2015). Pay-what-you-want pricing schemes: A self-image perspective. Journal of Behavioral and Experimental Finance, 7:17-28.

Samahita, M. (2013). Effect of effort on self-image: Monotonically increasing self-image functions. Economics Bulletin, 33(1):152-157.

 

Interdisciplinary

Lades, L. K., Samahita, M., Martin, L., Sunstein, C. R. & Baekgaard, M. (2025). Vulnerability to and acceptability of different types of sludge. Behavioural Public Policy, 1-30.

Samahita, M. & Lades, L. K. (2023). Compliance spending aversion: An unintended consequence of charity regulation. Journal of Behavioral Public Administration, 6(1):1-30. [twitter]

Conzo, P.Taylor, L. K.Morales, J. S. ⓡ Samahita, M. ⓡ Gallice, A. (2023). Can ♥s change minds? Social media endorsements and policy preferences. Social Media + Society, 9(2). Erratum: Figure 5 right panel should be this. [the conversation] [twitter]

Mundaca, L. & Samahita, M. (2020). What drives home solar PV uptake? Subsidies, peer effects and visibility in Sweden. Energy Research & Social Science, 60:101319.

Mundaca, L., Samahita, M., Sonnenschein, J. & Seidl, R. (2020). Behavioural economics for energy and climate change policies and the transition to a sustainable energy use: A Scandinavian perspective. In M. Lopes, C. Henggeler Antunes & K. B. Janda (Eds.), Energy and Behavior: Towards a Low Carbon Future, pp. 45–87. London: Academic Press.

 

Large-scale Research Collaborations

Huntington-Klein, N., Pörtner, C. C., McCarthy, I. & the Many-Economists Research Collective. (2026). The sources of researcher variation in economics. Accepted at Journal of Economic Literature.

Aczel, B., Szaszi, B., Clelland, H. T., Kovács, M., Holzmeister, F., van Ravenzwaaij, D., Schulz-Kümpel, H., Hoffmann, S., Nilsonne, G., Kosa, L., Torma, Z. A., the Multi100 Collaboration & Nosek, B. A. (2026). Investigating the analytical robustness of the social and behavioural sciences. Nature, 652:135–142.

Fišar, M., Greiner, B., Huber, C., Katok, E., Ozkes, A. & the Management Science Reproducibility Collaboration. (2024). Reproducibility in Management Science. Management Science, 70(3):1343–1356.

Schaerer, M., Du Plessis, C., Nguyen, M. H. B., Van Aert, R. C., Tiokhin, L., Lakens, D., Clemente, E. G., Pfeiffer, T., Dreber, A., Johannesson, M., Clark, C. J., the Gender Audits Forecasting Collaboration & Uhlmann, E. L. (2023). On the trajectory of discrimination: A meta-analysis and forecasting survey capturing 44 years of field experiments on gender and hiring decisions. Organizational Behavior and Human Decision Processes, 179:104280.

Tierney, W., Hardy III, J. H., Ebersole, C. R., Leavitt, K., Viganola, D., Clemente, E. G., Gordon, M., Dreber, A., Johannesson, M., Pfeiffer, T., the Hiring Decisions Forecasting Collaboration & Uhlmann, E. L. (2020). Creative destruction in science. Organizational Behavior and Human Decision Processes, 161:291–309.

 

Policy Papers

Samahita, M. & O’Donnell, C. (2026). Luxury beliefs, distributional fairness and public policy in Ireland. PublicPolicy.ie Policy Paper.

Augustenborg, C., Lentz, P., Lades, L., Samahita, M. & Martin, L. (2026). Assessing administrative burdens as barriers to implementation of Ireland’s Climate Action Plan. Environmental Protection Agency Research Report 513.

Samahita, M. & Lades, L. K. (2026). Reducing friction, promoting fairness: Behavioural perspectives on sludge in Irish public services. PublicPolicy.ie Policy Paper.

 

Teaching

Current Teaching

Advanced Microeconomics - MSc Economics.

Decision Theory - MSc Economics.

Economics of Gender - BSc Economics.